The trends change every year, whether it is fashion, style, or business. The world wants to see something new and unique after watching the same things again and again with slight modifications. As the year 2017 has ended, people are now hoping for commendable growth and uniqueness in the field of internet & technology in 2018. A business website marks the basis of market & technology giving a whole new meaning of online business to the customers.
It elevates the growth in the respective businesses and provides a complete knowledge about the company, its products, its services to the users without making a verbal cry standing in the traditional market. But websites have been in the virtual world for a very long time, so what are the ways to sleek an existing website? Perhaps, you must be looking out for website design trends 2018 to make your website compelling! While web designers brainstorm and devise the ways to create a unique layout of the website, the developers liven those designs into its web development process.
If you also wish to bring life to your dead website or want to revamp the monotonous website, grip the following tips tighter and implement those today:
Move from flat web design to motion graphics
Coming across the websites nowadays, they are plain and simple with a saturated background. No wonder that these flat designs are going to stay for years ahead but adding a spark would bring life to the website. Flat designs do not rely on pictures, making it fast loading for the user and the search engine optimization but how about a moving background or double exposure portrait? A flat web design can be ramped up either by a dynamic gradient with a double exposure picture on it or through a particle background with motion graphics. A bit of art adds the wow factor to the website, making it relatable to the content of it.
Play with the text
With simple and plain backgrounds, the web developers have worked with typography to give a personality to the website. An expressive typography unleashes the creativity of the web designers to integrate into the web development process. While various fonts have given identities to the plain websites in the online world, adding 3D effect or clustering vertical and horizontal text to the website would attract the users. The modern and digital age admires the complex designs as they do the modern art today! The design could also play with the shadow text which is certainly not going anywhere in the near time.
Visualise the content
According to a survey, around 15% of the people read the content of the page and 85% of the people take the hints from the illustrations, animations, or videos on the website. With an increase in visual readers, illustrations have become a priority to lure customers or clients. Custom illustrations are more interactive as they include the base of the website and provide information in a visual form. The illustration could be interactive with a pint of movement in it or it could be an animated picture. Videos have been since last year but this year make use of the GIFs.
Communicate more
A website has to be interactive for the users to provide feedback to the company. Apart from making them write comments or suggestions, a website can also make them rate the product or blog on a scale of 1-5. This would give the buyer or reader an interactive experience without interacting with anyone personally. Very fewer websites have active chat sidebars to communicate with a person from the company or take assistance to proceed. Using the artificial intelligence of the software to engage with customers or client is the reformation of the old technique.
Moulding the old designs into the new ones with innovative techniques would accelerate the growth of users, that they would also relish the existence of that website. Web development services are nothing without the creative ideas to be integrated into them. The skilled experts at the leading 360 website design company Bangalore recommend to make the best of website design trends 2018.