In this digital era, SEO is one of the strongest pillars of online marketing. It is an effective tool for generating inbound leads, enhancing overall brand awareness, reputation management and reach the bottom of the marketing funnel in a short period of time. As per a report, 92% of online experiences begin with a search engine, 83% of individuals conduct online research before making a purchase and 79% of people never scroll past the first search engine page. Considering these statistics, it is a mind-blogging that majority of the businesses that serve other businesses (B2B) often treat SEO strategies as the least priority marketing technique. As a result, in the overcrowded market, the businesses are struggling to obtain organic traffic.
The common question among B2B companies is, can they be benefited from SEO in a tangible way? The answer is a big yes! However, with an apt understanding of B2B SEO strategy, it is difficult for companies to deploy the right strategy. Also, Google is invariably changing the way it indexes and ranks pages. Hence it becomes hard to determine what works and what doesn’t work to improve the rankings. With that said, there are certain strategies that let you succeed with B2B SEO.
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High-quality landing page - Landing page is one of the critical factors that make a difference to the search engine ranking. In real-time, the more landing pages you develop, the more opportunities you have to acquire organic search traffic. However, it doesn’t mean that all that you need is merely a landing page. You should have a well-constructed and high-quality page. Also, if you have an existing page that is generating links, you replicate the same strategy across website pages. But if your existing page isn’t acquiring links, it is high time you take a look at competitive search results around the keywords that your page is ranking for. If the competitive page is obtaining links, then do a deep analysis, find the lacking factors & come up with solutions to overcome them.
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Affiliate content with visitor’s intent - There is no iota doubt that keyword research is time-consuming and challenging, especially when aligning the keyword list with a certain content marketing technique. In order to perform keyword research, one must determine the kind of content appearing in search engine results for higher priority keywords. When analysing search engine results, determine the kinds of content assets that are performing best in organic results, type of user experience the content assets are offering and the competitive websites that are ranking in search engine results. If you need any help in performing keyword research, consult SEO experts offering search engine optimisation services.
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Leverage Schema - Google aims to show the searcher what he/she is looking for. With the recent modifications in the search result, Schema markup is becoming more prominent than ever. Schema helps search engines to understand your website and ensures that the B2B brand is presented in the right manner to your users. This enables you to appear for Google Answer Boxes, if Google determines to show those types of results. Looking for some help in adding Schema to your webpages? Try getting in touch with the top SEO company in Bangalore.
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Enhance Google analytics accuracy - Around 48% of marketers report problems with the accuracy and accountability of reports. While this statistic alone is sufficient to support the need for accurate Google analytics report, it goes on to reveal that 45% of marketers find it challenging to obtain actionable insights from reports. Some of the proven tactics that improve the Google analytic report accuracy are: tag development, clearing of bad and bot referral traffic, block partner/internal traffic, utilisation of UTM codes for campaign tracking, etc.
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Optimise site speed - Google, with the introduction of AMP, has amplified the importance of website speed, especially on cellular devices. Slow page loading time not only affects the user experience and conversion, but also impact the search engine rankings. Hence it becomes important for B2B businesses to reduce page load time. For assistance in optimising the site speed avail the professional help offering the best SEO services.
No matter which technique you wish to adopt, ensure that your B2B SEO strategy is not merely focused on driving traffic, but on developing real-time results as well.