Video advertising is an indispensable branch of Social Media Marketing. Often regarded as one of the efficient players in the field of entire digital advertising, video ads have scored relatively higher than the others when it comes to lead acquisition and conversion.
An ad video can be interpreted as the visual arrangement of the animated or designed elements often overlapped with the audio, music or simply the rhythmic tune that sparks visual engagement with the viewer.
The purpose of video advertising is to shape and influence the thought process of the viewer or consumer in favor of making the selling and purchasing deals on products. Since the internet has offered its users the flexibility to choose what video they would like to watch and what not, the purpose of video ads are often left unfulfilled.
But as it was discussed earlier, video ads can generate three times more sales leads when compared to great syntactic content. While you might have become exhaustively tired speculating the facts or techniques to gain 10-20 leads a day, there are still more ways to go!
As 2018 has just arrived knocking at our doors, it has brought a packet of useful advice and strategies to create the video ads that users can hitch up to within the first 10 seconds. What are they? Let’s check it out:
- Use both Opt-in & Autoplay Video Ads
Much has been discussed about Opt-in vs. Autoplay ads, but lesser is talked about the impact of using both opt-in and autoplay videos for your business promotion.
Opt-in video ads provide the user with a choice whether he wants to hit the video whereas autoplay allows the video to play automatically the moment user comes to landing page or website. In 2018, you must create both opt-in video as well as autoplay videos as you cannot sit in leisure expecting the viewer to hit the play button of the video.
If you are advertising the business videos on third-party platforms such as video distribution and syndication networks, use opt-in video ads. Let them decide if it worths a view or not. To make it interesting, you can label the ad video is the comprehensive way that catches the eye and not simply the video.
But on your own landing page, you could create autoplay ads to create the user experience. Because he has visited your page by his own choice, you are obliged to promote yourself in most engaging way possible. This would allow you to count on subscriber actions on your landing page or website.
- Choice Embedded Video Ads over Interstitial Ads
Interstitial video ads are the ones which are delivered to the end user in a full screen covering the entire screen of the hosting app or page. Such video ads usually span around 5 seconds but shoo the consumer away when occurred in between a certain activity. If you’ve tried this thing in the year 2017, do not adopt this thing in 2018! This might grab user’s attention, but it won’t get you the leads.
Instead, go for embedded video ads that are hosted on Youtube. You can embed the video ads in Youtube videos which would be shown not only on YouTube but also Display Networks and YouTube channel, partners. Because Youtube offers you the flexibility of click-to-play ads and not simply scripted play, the chances of engaging the users with your video ad is high. Also, Youtube is not entertaining the 3-D video ads as of now, but probably it may serve 3-D embedded video ads in 2018.
- Leverage Video Discovery Ads
Video Discovery Ads on YouTube or other video syndication networks would increase the chances of your Ad visibility when the viewer is watching something related to your video content. The ad thumbnail will evoke the viewer to watch it if it is industry-audience specific.
By this way, your video ad would be delivered to only the audience which is interested in exploring the sort of services, or products you offer. Hence, not all but many of the views on your video ad are the relevant ones.
Customize your video ad and label it with the relevant tags so that the search engine would decide upon the relevancy if your ad and deliver it to the right audience. Because how-to videos or product demos remained in trend during the entire 2017, why not experiment with video ads having testimonials, brand awareness or interviews in 2018?
So, try incorporating these three strategies into your internet marketing plan 2018 and get ready to see a steep rise in lead conversion.